The 2013 GS is the new face of the Lexus brand, and as it turns out, that spindle-grilled mug can take a serious punch. The Insurance Institute for Highway Safety has named the GS a Top Safety Pick after the reshaped Lexus sedan held strong in front, side and rollover crash testing.
To earn a Top Safety Pick designation, a car, truck or utility vehicle must achieve a top score of "Good" in front, side and rear impact crash tests. The IIHS test features taller cement crash barriers to simulate a collision with a larger vehicle and the front impact test is conducted at a speed of 40 miles per hour. The vehicle must also feature stability control and a roof that maintains integrity even at a weight equal to or greater than four times that of the vehicle. The IIHS reports that the GS could withstand 4.88 times its 3,715 pound weight.
The GS joins the RX and the CT 200h as the third Lexus model to net a Top Safety Pick. Continue Reading on AutoBlog.com.
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Apparently, being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property was just the excuse Lexus needed to get in touch with swimsuit model Tori Praver. And we can hardly blame them.
But what could Praver's statuesque body and perfectly feminine features have to do with cars, you ask? That's a very good question, and it's one we're sure the Lexus marketing team spent hours considering. The answer, interestingly enough, is all in the curves.
Following up on the video Lexus brought us showing two racers drifting a 2013 Lexus GS F Sport around a makeshift track drawn around the gigantor-size body of Ms. Praver, the luxury wing of the Toyota conglomerate has delivered a video game of similar intent for Apple's ever-popular range of iDevices.
The TORI 500 racing app allows players to pilot GS sedans around digitized 3D renderings of Praver's body. Sounds... curvy. Check out the official press release after the break, where we've also reposted the video of Praver and the (real-life) racing drivers. Continue Reading on AutoBlog.com.
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Lexus has a redesigned GS that it truly believes can compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class. So it's going where the eyeballs are with its marketing, ponying up for the brand's first-ever Super Bowl ad. Lexus' commercial is just a 30-second spot, joining the likes of Acura, Audi, Cadillac and other brands buying time during the big game.
Lexus is calling its ad, "The Beast," which calls to mind both President Obama's limo and the 2009 documentary by Eric Bana. The actual spot, however, has a rather hackneyed sci-fi theme: A GS350 is locked up in a shipping container sized cage in a lab, and uses its new "Lexus spindle grille" to break free in a destructive orgy of CGI.
Click past the jump to watch the whole ad. Continue Reading on AutoBlog.com.
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